PASHA BANK ANNUAL REPOT 2024

2024 HIGHLIGHTS A MOBILE-COMPATIBLE WEB PLATFORM HAS BEEN LAUNCHED, ENABLING INVESTMENTS TO BE MADE IN THE DIGITAL ENVIRONMENT. online investment Digitalization and Innovation Initiatives Continued Uninterrupted PASHA Bank is committed to embedding innovative thinking into its corporate culture. To foster innovation awareness and build essential competencies, the Bank organized “PBT Innovation Program-II” events. As part of this initiative, “Open Microphone” meetings were held, and employees with top-ranked projects were recognized and rewarded. Digitalization processes have been accelerated in the Bank’s business practices and services. In this regard, a mobile-compatible web platform has been launched, enabling investments to be made in the digital environment without the need to be a PASHA Bank customer. The development of a system designed to automate the creation of spread formats—a critical component of the financial analysis process in credit evaluation—has also commenced. To make the service provided through digital channels more holistic, initiatives have been launched to develop the “Digital Approval”. The processes for the approval and publication of all documents pertaining to the Bank’s internal regulation have been successfully digitalized. Steps that combine art and technology: PASHA Bank’s support for digital art Since its establishment, PASHA Bank has regarded its support for culture and the arts not only as a responsibility but also as an integral part of its corporate identity. In this regard, the Bank has undertaken significant projects throughout 2024 by combining its commitment to the arts with the rising influence of digital art. In the first quarter of 2024, PASHA Plaza hosted the exhibition “Dance of Symbols” by Azerbaijan’s first artificial intelligence artist SHUSHA, showcasing the artistic depth of AI- generated works for art enthusiasts, while emphasizing the emergence of digital art as a new form of expression. Additionally, PASHA Bank was the main sponsor of the Istanbul Digital Art Festival, held for the fourth time between the dates 2-5 May at the Atatürk Cultural Center. This year, the festival explored the theme “The Impact of Digital Art and Virtual Worlds on Human Experience”, bringing together disciplines such as art, music, and gaming. The event invited local and international art enthusiasts to delve into the depths of the digital world, encouraging them to question and explore within this innovative platform where technology meets art. PASHA Bank’s involvement in these projects not only emphasizes its unwavering commitment to supporting culture and the arts but also exemplifies its mission to contribute sustainable value to society. Looking ahead, the Bank aims to continue supporting pioneering projects that integrate art and technology, fostering both artistic and social impact. 14 PASHA Bank 2024 Annual Report