PASHA BANK ANNUAL REPOT 2024

management, we initiated development to automate the creation of financial analysis formats—essential for credit evaluations—based on rule sets determined by our Bank. To further automate our analytical processes, we established a data warehouse, enabling the seamless delivery of desired information in instant through a comprehensive MIS system. We accelerated the development of projects in information security by adhering to the highest levels of sensitivity, adopting best practices, and further enhancing compliance with legal regulations. To foster an entrepreneurial culture within the organization, raise awareness of innovation, and support innovation- driven ideas, we continued to evaluate and support our employees’ projects as part of the annual “PASHA Bank Türkiye Innovation Program”. With a commitment to social and responsible banking, we initiated our “Accessibility” project, aiming to enhance accessibility by providing voice guidance and sign language translation for banking service agreements on our corporate website. Since its establishment, our Bank has regarded supporting culture and art as a sustainable responsibility. In 2024, in line with this vision, we took pride in supporting a remarkable project in the field of digital art, which has recently made a big breakthrough. We presented the “Dance of Symbols Exhibition” by Azerbaijan’s first artificial intelligence artist SHUSHA to art enthusiasts at PASHA Plaza. Between the dates 2-5 May, the Istanbul Digital Art Festival, held at Atatürk Cultural Center, explored how digital art and virtual worlds interact with the concept of reality and transform human experiences. By bringing together art, music, and gaming as a platform, the Festival encouraged participants to think, question, and delve into the depths of virtual worlds. Having served as the main sponsor for the fourth consecutive year, the Festival garnered significant attention and appreciation from both local and international art enthusiasts, thanks to its innovative approach to blending technology and art. Our involvement in this significant project demonstrates our Bank’s mission to support artistic and cultural values. Looking ahead, we remain committed to contributing to pioneering initiatives that combine art and technology, striving to create a sustainable impact on our society. In the 100 th year of our Republic, we took a solid step by establishing the “Future Women Leaders” scholarship fund. In 2024, we continued to contribute to this fund, which aims to support female university students in achieving both academic success and their career aspirations. This scholarship fund is dedicated to encouraging young women to join society as strong, inspiring leaders. Under our scholarship program, we contribute to students’ education and provide them with mentorship to prepare them for professional life. This mentorship program advances our commitment to cultivating future women leaders through supporting the academic, social, and personal development of students. By supporting women on their educational journey, we are collectively stepping toward a more equitable and empowered future. Aligned with our Bank’s strategic vision, we remain committed to expanding our role in financing trade within the Türkiye-Azerbaijan-Georgia triangle, increasing our issuance volumes in capital markets through products like bonds, notes, and ABS, and bolstering the real sector by expanding our issuance volume in instruments such as bonds, bills, and ABS in the capital markets, maintaining our customer- centric approach by diversifying our financing options and products to meet the needs of our customers and investing in the development of our human resources. As we bid farewell to 2024, I would like to extend my heartfelt gratitude to our dedicated colleagues, valued customers, Board Members, and shareholders who have propelled our Bank to these days for their contributions to our success. I wish for 2025 to be a year filled with achievements and sustainability- focused progress for our country and the banking sector. H. Cenk Eynehan CEO and Board Member 35 General Information