PASHA BANK ANNUAL REPOT 2024

TO CREATE NEW AND ENDURING VALUES IN THE BUSINESS WORLD AND SOCIETY. VISION TO BECOME A CROSS‑BORDER BANK EMPOWERING ITS CUSTOMERS; TO BE AN INTERNATIONAL BANK THAT ADDS VALUE TO THE PRESENT AND TO THE FUTURE; • FOR OUR CUSTOMERS, THROUGH A HIGH‑QUALITY, INNOVATIVE AND SOLUTION‑ORIENTED SERVICE CONCEPT; • FOR OUR EMPLOYEES, THROUGH INVESTING IN THEIR PROFESSIONAL AND PERSONAL DEVELOPMENT; • FOR SOCIETY AND THE WORLD, THROUGH DEMONSTRATING SOCIAL AND ENVIRONMENTAL SENSITIVITY; • FOR OUR SHAREHOLDERS, BY MAINTAINING A ROBUST FINANCIAL STRUCTURE AND ACHIEVING STEADY GROWTH AND PROFITABILITY. MISSION Entrepreneurship The world around is constantly changing, so we often have to operate in ambiguity. We seek new opportunities and are ready to take bold steps – do things and go places others don’t dare to. We don’t fear challenges but view them as opportunities to grow. We are unafraid to take a personal responsibility for going an extra mile or doing something new. Our staff treat the company with care, passion, prudence – just like they would treat their own business. Profitability We generate profits for the benefit of our shareholders and the society at large. In fact, it is today’s profit that lays the foundation of the sustainable business and serves for maintaining the competitive edge. Our staff understand that value comes not only in every Turkish lira earned but also every Turkish lira saved. However, in the pursuit of short‑term business goals we never lose sight of our long‑term aspiration – to create and maintain a sustainable global business. And this aspiration drives every strategic decision we make. 7 General Information