The Istanbul Digital Art Festival (IDAF), Türkiye’s first and only digital art festival, was held for the sixth time at the Atatürk Cultural Centre between 3 and 7 June under the theme “RETELL”. PASHA Bank, the main sponsor of IDAF since its first edition, once again supported the festival as its main sponsor, contributing to bringing digital art to wider audiences.
Standing out not only in the financial sector with its innovative vision, but also through its sustainable contributions to culture and the arts, PASHA Bank once again served this year as the main sponsor of IDAF, Türkiye’s first and only digital art festival. Held for the sixth time at the Atatürk Cultural Centre between 3 and 7 June under the theme “RETELL”, the festival, with the support of PASHA Bank, brought digital art to wider audiences while bringing together many local and international artists with art lovers. Showcasing the flawless fusion of technology and art, IDAF this year focused, under the title “RETELL”, on the vision of retelling the stories of the past through today’s digital language and artificial intelligence tools. PASHA Bank, which has assumed the main sponsorship of the festival with its visionary stance since its first year, continued to be the biggest supporter of this platform, which combines the transformative power of technology with the universality of art.
The Technology of Tomorrow Is Being Built Today
PASHA Bank’s support for digital art goes far beyond a conventional corporate social responsibility project and is rooted in the principles of “innovation and future focus”, which it has embraced as part of its mission. PASHA Bank’s vision, centred on digitalization and sustainability in the banking sector, aligns perfectly with the universal and multidimensional nature of digital art, which removes physical boundaries. Working to build the technologies of tomorrow in the world of finance today, PASHA Bank continued to support digital art, as it has in the past, and once again took its place on stage this year as the main sponsor of IDAF.