PASHA Bank was awarded with its 2016 Annual Report, which contained photographs from ArTriangle 'City Stories' Photography Exhibit, held last year, the "World First Prize" in the "Best Photography" category, the "Gold Award” in the "Photography" category, and the "Honors Award" in the "Non-Traditional Annual Report" and "Interior Design" categories at the ARC Awards, which is held by MerComm and described as the Oscar of Annual Reports.
The PASHA Bank 2016 Annual Report brought together financials and the art and was awarded the grand prize above the categories in the competition that is considered the Oscar of this field.
PASHA Bank, which provides sustainable banking services to its corporate and commercial customers in the triangle that includes Turkey, Azerbaijan, and Georgia, had reinforced its international synergy target with the ArTriangle 'City Stories' Photography Exhibit in 2016.
The PASHA Bank 2016 Annual Report was compiled from photographs of ArTriangle 'City Stories', which aimed at enriching the financial ties between the three countries from a cultural and artistic standpoint. The Report, designed with the artbook concept, was awarded the World First Prize and also received one Gold Award and two Honors Award, totaling four prizes at the ARC Awards at New York City, USA, which is considered the Oscar of Annual Reports by investor relations professionals all over the world.
Crossborder Success with ArTriangle Theme
In the report, the photographs from the viewfinder of the successful photographer Mustafa Seven and the financials of the Bank came together. The joyful people, never-aging streets, and deep-rooted values of Baku, Istanbul, and Tbilisi brought to life in Seven's pictures. ArTriangle has been initiated as an in-depth look at the historical and cultural heritage that keeps pace with the speed and dynamism of modern life, as a special work that strengthens intercultural ties that stretched from the past to the future.
The report, designed by the advertising agency was evaluated among a total of 1,987 applications from 33 countries at the 31st annual ARC Awards this year. The international jury of independent experts examined the PASHA Bank 2016 Annual Report in terms of both theme and visual approach.
In addition, PASHA Bank has become the institution getting the World Number One Award in a category opened for the first time in the competition’s history by getting the first World First Prize in the "Best Photography" category, which was introduced for the first time in the competition this year.
Designed with an artistic point of view, the Report, which made marks that cannot be erased from memory with its sophisticated and impressive stance, brought with it many awards as well. PASHA Bank was awarded the "World First Prize" in the "Best Photography" category, the "Gold Award” in the "Photography" category, and the "Honors Award" in the "Non-Traditional Annual Report" and "Interior Design" categories.